Loneliness at Christmas and why community is more important than ever!

Christmas can be difficult and it can be hard to admit it to ourselves and those around us. Whether you find yourself without Christmas plans or unable to cope with the stress of Christmas plans, it can be tough. You might find yourself masking your worries for those around you or feeling like you’re missing out. We want to let you know there’s a community behind you, here to support you. 

Community has become more important than ever. We've been through Covid and have been trying to recover ever since. We don’t want you to feel like its lockdown all over again this Christmas. Pubs have always been the centre of communities which got quite difficult to maintain during Covid. In an age of social media imitating social interactions, it’s important to get out and experience real connection. Real conversations, real people, real good company. We want a new lease of life to the pub and community! 

The brewery has been running Social Sundays for a while with the aim of combating mental health issues with real human connection. This isn’t a lonely people's club; this is a community initiative to have the vibrant social combat we have all been craving since Covid.

We’d like to highlight, Social Sundays aren’t about business. We provide free tea, coffee and snacks to bring people in to sit and talk. That’s it, we just want to talk.

Our Social Sunday before Christmas is on the 21^st of December. Come along, enjoy tea and coffee on us and have a wee chat with us! Loneliness isn’t forever and we want to be part of community combatting it.

Lots of love,

                  SiWC Team!

About Sheep in Wolf's Clothing Brewery

Sheep in Wolf's Clothing is an independent craft brewery based in Dunblane, Scotland. We're best known for our award-winning alcohol-free and low-ABV craft beers — full-flavoured pints brewed for the curious, the sober-curious and everyone in between. Every can is vegan, brewed in small batches at our Dunblane brewhouse, and shipped UK-wide direct from the source.

Our core range covers alcohol-free craft beer, hazy IPAs and pale ales, and rotating single cans of our latest experiments. We also stock a regularly refreshed guest beer line-up from breweries we love. If you're new to us, the mixed 12-pack is the easiest way to taste the range.

Founded with the belief that good beer should be inclusive — whatever your reason for picking up a can — SiWC has been recognised in national craft beer awards for both flavour and for the work we do around mental health and community. You can read more about our story on the About page, browse our full stories, or sign up to the newsletter for new releases and behind-the-scenes notes from the brewhouse.

About Sheep in Wolf's Clothing Brewery

Sheep in Wolf's Clothing is an award-winning craft brewery based in Dunblane, Scotland, specialising in alcohol-free and session-strength craft beer. Founded in 2021 by Matty Dixon, SiWC has grown from a London garage operation into one of the UK's most-talked-about modern breweries, with a permanent home on the Duckburn Industrial Estate just outside Stirling. Our beers — including the popular Memento Mori 0.5% Hazy IPA, Lager Day Saints alcohol-free lager, Eisprinzessin session hazy and Absence of Light session stout — are brewed to deliver full hop, malt and yeast character at lower ABVs, so drinkers can enjoy more without the morning regret.

The brewery is built on three core values: inclusivity, community and sustainability. We work with charity partners across mental-health, LGBTQ+ and physical-diversity causes, and our taproom welcomes everyone — drivers, parents, sober-curious folks and craft beer veterans alike. All SiWC beers are vegan and shipped fresh across the UK direct from the brewery shop.