About

About Sheep in Wolf's Clothing Brewery

Sheep in Wolf's Clothing are on a mission to create big beer experiences at session strengths. Alongside this, we are working to create work opportunities for people who are physically and/or neurologically diverse.

We are an independent, internationally award-winning craft brewery in Dunblane, Stirlingshire. Our range starts at alcohol-free (0.5% ABV) and moves up, with most of our own beers landing between 3% and 4.5%. Every SiWC beer is vegan. You can browse the full range or visit the taproom in Dunblane.

Support us by buying our internationally award-winning beer. #WeGiveAFlock

Max the Beer Dog

Max the Beer Dog, 14 December 2013 – 16 December 2024. Forever part of the flock.

Our Values

We are founded on three values, and these are not negotiable: Inclusivity | Community | Sustainability

Inclusivity

We have been inclusive since day one by providing a range of alcohol options from no to session to full-strength. This attitude passes over onto how we treat people and our ongoing mission of employing people marginalised in the working world due to physical and/or neurological diversity.

Community

Community is critical and the Covid-19 pandemic really highlighted this. Through community we are working to try and bring people together, and actively support groups doing the same. We also work to raise mental health awareness under this value as community is so important for this.

Sustainability

We make the most sustainable decisions we can afford at each step. Our Dunblane brewery and taproom utilities are supplied by a renewable supplier — Valda Renewable. We recycle heat during production to make more beer. Since launch we have utilised aluminium cans which have a 20% lower carbon footprint than glass bottles, as well as being infinitely recyclable.

Our Team

Matty Dixon — Founder

Matty started Sheep in Wolf's Clothing in a London garage in July 2021. The idea arrived mid-night-out, while he was getting ribbed by his mates for what he was drinking: why isn't there readily available, genuinely good alcohol-free beer? Their reply was “sure you will, mate.” The brewery is, in part, a very long answer to that.

Originally from Banchory in Aberdeenshire, he worked in oil and gas in Aberdeen before doing an MBA at London Business School and then retraining as a brewer. He and his wife moved back to Scotland on instinct and landed in the Stirling area; the brewery found its permanent home on Duckburn Industrial Estate in Dunblane in October 2024.

Inclusivity isn't a marketing line here — it comes from Matty's own experience of growing up around a world that wasn't built to accommodate his severely disabled father. It's why the brewery is working to employ people the labour market overlooks. Matty has also spoken publicly about depression and mental health; you can watch that talk here.

He'll also tell you the brewery was very nearly called Lager Day Saints. That name got saved for a beer instead. The full origin story is here, and why we started is here.

Groups We Have Supported

We are proud to sponsor the Hackney Gladies Rugby Club 7s Teams who embody our values. We brewed Blue Balls Rice Lager in partnership with Edinburgh Blue Balls, a group working to support others around the art of cold water submersion.

We have also supported the Coven Brewsters (founded by Pip Young), working to ensure beer is open for all and safe for women+. We have donated to CALM, Sporting Memories, and The Drinks Trust amongst many other groups and women's sports teams.

Last updated: July 2026

Read about us in The Courier.