Why We Started

Sheep in Wolf's Clothing was founded not because we wanted to bring incredible award winning beers to market. I mean, we definitely do want to do this. However, we started because our founder Matty wanted to operate a company which could provide opportunities to those who struggle to find work. Primarily those who are physically and/or neurologically diverse.

Matty's dad was severely paralysed (quadriplegic) in a car accident which was not his fault when he was ten. After a year in hospital his father made it home and actually back to work and driving again. However work proved itself unsustainable, in fact many things which were presumed ok did. Things which able bodied people take for granted became not only difficult but soul destroying. What happened next was that Matty and his family had their eyes opened to the lack of dignity which was offered to those who are physically challenged in society. 

Between then and now Matty gained experience working with people who were neurologically diverse and was disappointed at the lack of opportunities for people who fall in this category to enter the working world. The ONS reported in February 2021 that only 21.7% of autistic people are employed.

Fast forward and the business plan has been put into action with Sheep in Wolf's Clothing. Our next step... our ambition of opening the most accessible pub in the UK before our second birthday in July 2023. 

The aim for this space is to be able to allow people who are physically and/or neurologically diverse a space to socialise or work with their dignity full intact. This will then allow us to proactively hire from these demographics. Our target for the pub and the longterm is to have 50% of our amazing team from groups underrepresented in the working world.

How can you help us achieve this? Buy some beer!

About Sheep in Wolf's Clothing Brewery

Sheep in Wolf's Clothing is an independent craft brewery based in Dunblane, Scotland. We're best known for our award-winning alcohol-free and low-ABV craft beers — full-flavoured pints brewed for the curious, the sober-curious and everyone in between. Every can is vegan, brewed in small batches at our Dunblane brewhouse, and shipped UK-wide direct from the source.

Our core range covers alcohol-free craft beer, hazy IPAs and pale ales, and rotating single cans of our latest experiments. We also stock a regularly refreshed guest beer line-up from breweries we love. If you're new to us, the mixed 12-pack is the easiest way to taste the range.

Founded with the belief that good beer should be inclusive — whatever your reason for picking up a can — SiWC has been recognised in national craft beer awards for both flavour and for the work we do around mental health and community. You can read more about our story on the About page, browse our full stories, or sign up to the newsletter for new releases and behind-the-scenes notes from the brewhouse.

About Sheep in Wolf's Clothing Brewery

Sheep in Wolf's Clothing is an award-winning craft brewery based in Dunblane, Scotland, specialising in alcohol-free and session-strength craft beer. Founded in 2021 by Matty Dixon, SiWC has grown from a London garage operation into one of the UK's most-talked-about modern breweries, with a permanent home on the Duckburn Industrial Estate just outside Stirling. Our beers — including the popular Memento Mori 0.5% Hazy IPA, Lager Day Saints alcohol-free lager, Eisprinzessin session hazy and Absence of Light session stout — are brewed to deliver full hop, malt and yeast character at lower ABVs, so drinkers can enjoy more without the morning regret.

The brewery is built on three core values: inclusivity, community and sustainability. We work with charity partners across mental-health, LGBTQ+ and physical-diversity causes, and our taproom welcomes everyone — drivers, parents, sober-curious folks and craft beer veterans alike. All SiWC beers are vegan and shipped fresh across the UK direct from the brewery shop.